Usually
we don’t want to spend money for things that gives little to no value. Same
opinion goes with online marketing. SEO is a crucial part of online marketing.
For a firm entered new in online marketing, SEO is considered as compulsory
task. However, Due to lack of accountability of SEO firms, selecting an SEO
(search engine marketing) company becomes risky. Small or big each firm makes
promises regardless of the result.
Pay
for performance model hit the market to minimize the risk associated with SEO and
PPC agency. Pay
for performance SEO means the client has to pay money only after delivery of
desired ranking status or sales leads. The client can categories pay for performance SEO services in
three ways:
Pay for search
engine ranking: By taking pay for ranking SEO service, clients
will pay when ranking achieved (for targeted keyword) in Google as promised by
SEO firm. Campaign cost depends on ranking positions such as Ranking#1, ranking
in Top 5, Ranking in Top 10 and ranking on the first page of search result etc.
in this campaign, the client should not only worry about one time ranking; but
also ranking should be maintained for a certain period.
Pay for revenue generated: In
this model, payment will be based on company’s profit or sales generated through
SEO campaign. This is a most reliable SEO technique and required high attention
on sales generation and profit.
Pay for Traffic: SEO
is properly known as high traffic generation technique. Increase in targeted
traffic assures the success of an SEO campaign. Client willing to generate
traffic can ask for pay for traffic SEO.
Through these ways, you can take a
smart move by not overpaying SEO Company.
0 comments:
Post a Comment